I built my landscaping business with my brother from scratch, so I know firsthand how tough it can be to find and keep clients in this field. Over time, I realized that skill alone isn’t enough - you’ve got to build trust, reach out the right way, and use smart tools to connect with people.
Let me share what’s actually worked for me. These are practical, hands-on methods on how to get lawn care clients, not just theory.
The strategies I’ll lay out are all about credibility, lead generation, and clear communication. Whether you’re brand new or trying to grow your business, these steps can help you build a steady stream of clients. You might even turn your effort into real results.
I always show potential clients proof of what I can do. Clear before-and-after photos make a big difference and speak for themselves.
When I meet new leads, I bring my tablet with photos neatly organized so people can see my work right away.
| Type of Photo | Purpose |
|---|---|
| Before | Shows starting condition |
| After | Displays results and skill |
| Wide Shot | Highlights full property |
| Close-Up | Shows detailed quality |
Even a handful of solid examples can leave a strong impression in just a few minutes.
People trust you more when they hear others do too. I collect short, honest quotes from happy customers and include their names and what they do - like realtors or business owners.
Example list:
I’ll also mention simple case examples, like boosting curb appeal for rentals or keeping big commercial lawns neat. These real-life stories show what I can do without sounding like I’m bragging.
I keep my website clean and professional. It has photos, reviews, and contact info so clients can reach me easily.
I update it often so people know I’m still active. Social media helps too - I share project photos and customer comments. When someone searches for lawn care in my area, they see a consistent, reliable image. I always double-check that my contact form, phone number, and address are up to date.
I built a free lead generation sheet that helps me find tons of potential clients without spending a dime. The tool scans online listings and grabs contact details for each result.
Once I run it, I get business names, emails, phone numbers, and addresses. Then I can call, email, or even visit them.
Tip: If you’re using a free tool like this, keep a short sales script handy. Have your before-and-after photos ready to go - trust builds fast when you show real results.
| Step | Action | Time Needed |
|---|---|---|
| 1 | Open the lead generator | 1 minute |
| 2 | Enter industry and location | 30 seconds |
| 3 | Click “Find Leads” | 1 minute |
| 4 | Review and contact leads | Varies |
I always narrow my search to industries and locations that make sense for lawn care. Real estate agents - especially those managing multiple properties - are great contacts since they need reliable landscapers.
I also look at roofers, medical offices, and dental clinics. These places usually want regular outdoor maintenance.
When I pick a city, I keep my list focused. If I work in Miami, I don’t bother with leads in Tampa or Jacksonville. Staying local means I can respond faster and close deals more often.
Example:
Google Maps is one of my go-to tools. I use it to find businesses in the industries I want to target. The lead generator checks Google Maps and organic results, pulling only verified listings.
Once I have the data, I check each website right from the sheet. If I’m not ready to call, I’ll email them through their contact form. When I visit in person, I dress sharp and bring my portfolio on a tablet. That personal touch often turns a quick meeting into a paying job.
I start by finding local businesses that need regular maintenance - think real estate agencies or clinics. They usually manage several properties. I use a lead generator to grab contact details by location and industry, then reach out by phone, email, or in person.
| Method | Benefit |
|---|---|
| Easy to send portfolio and photos | |
| Phone Call | Builds trust with your voice |
| Visit in Person | Shows confidence and professionalism |
When I reach out, I lead with results. I talk about lawns I’ve improved and show before-and-after photos. That builds credibility fast.
I keep my pitch short, focus on the value I offer, and explain how my work saves clients time and boosts curb appeal.
Example points to include:
How you present yourself matters. I wear clean, neat clothes and bring a tablet or folder with my best work. People size you up fast, so I make sure I look organized and serious.
Whether I’m at their office or knocking on their door, I keep my tone friendly but confident.
| Appearance Element | Why It Matters |
|---|---|
| Neat outfit | Signals reliability |
| Portfolio tablet | Shows quality clearly |
| Polite greeting | Makes a good first impression |
I built my lead generator to help business owners find clients quickly without paying for ads. To use it, go to RonaldOsborne.org and open the Client Lead Generator. The template is ready to go - totally free as you explore how to get lawn care clients.
Just enter your industry and location. For example, I might pick Real Estate Agents in Miami. If you’re searching a big city, keep it under 400 leads so it stays accurate. Once you set your filters, hit Find Leads. In about a minute, your list shows up in the results tab.
| Step | Action | Tip |
|---|---|---|
| 1 | Visit the site and launch the tool | No login or payment needed |
| 2 | Enter industry and city | Keep searches local |
| 3 | Click “Find Leads” | Wait about 1–2 minutes |
| 4 | View results tab | Review and save your leads |
When the search finishes, you’ll see company names, websites, phone numbers, and addresses. Use this info to start your outreach. I add potential clients to a simple spreadsheet to track calls, emails, and visits.
If you prefer email, visit each company’s contact page for direct addresses. For in-person work, plan a few short visits each day. Keep your credibility materials handy - photos, reviews, and a clear pitch.
If you want the best results, you’ve got to stay consistent. I suggest spending at least two days reaching out to new leads. If you show up prepared - with a clean look and professional attitude - you’ll stand out.
Use a short, clear intro when calling or visiting. Mention your service, show proof of past work, and explain how you can help. If you try this and don’t see progress in two days, I’ll give you a free one-hour call to review what happened and help you adjust.
I reach out to potential clients directly using the leads I find. Every listing gives me phone numbers, email addresses, and websites.
I usually check their sites for a contact page first. Then I'll send a short, professional message about my lawn care services.
When I call, I keep things direct and polite. I mention the types of properties I work on and point out a few examples of my results.
Honestly, a clear and confident tone goes a long way. People seem more willing to listen when I sound sure of myself.
| Method | Purpose | Tip |
|---|---|---|
| Start communication with photo samples or short introductions | Avoid long paragraphs | |
| Phone | Build personal trust quickly | Use a calm and professional voice |
I make sure to dress neatly and carry my portfolio or tablet. I stop by local businesses from my lead list and introduce myself.
Walking in shows a bit of confidence and effort, I think. Real estate agents and property managers often need regular maintenance, so I always bring before-and-after photos to show them.
Greeting people by name - if I know it - helps. Face-to-face communication just builds credibility so much faster than online stuff.
Checklist before visiting:
After first contact, I follow up within two or three days. If we spoke by phone, I send a quick thank-you email.
If I met them in person, I send another message with more photos or a short reminder of our conversation. Keeping track of who I contacted helps me avoid confusion.
I use a basic spreadsheet to jot down responses and plan my next move. Here’s the follow-up pattern I stick to:
I offer a free 15-minute consultation where we can talk about your progress and what you should try next as you explore how to get lawn care clients. During the call, I give practical tips for lead generation, building trust, and managing your marketing budget.
What to prepare before the call:
You can book this session right through my website.
I’ve set up a free Facebook group where business owners can ask questions and get support. I check the group often and personally answer posts, so your questions won't get buried.
Inside, members usually:
If you want quick answers or advice, post in the group instead of leaving a comment somewhere else - I always reply there.
The online community lets you learn from others who are testing out the same methods. People often post the exact steps and results they get using the free lead generator.
Here are a few ways to stay active:
Staying active means you’re more likely to pick up fresh techniques. It also makes it easier to keep your growth efforts on track.
Ronald Osborne is an Australian entrepreneur and experienced business coach. With over ten years of business and mentoring experience, an MBA specializing in Finance, along with launching/partnering with over 10 of his own companies around the globe, he has been able to achieve his version of success. Ronald has been able to help large telecommunication companies, law firms, trade businesses, and everyday business owners improve their business and take it to the next level.
