Let me tell you, when I left the military and started building my first business (no million-dollar inheritance, mind you), I had no clue what I was doing. That's why I'm not here to sugarcoat things - I'll share exactly what's actually moved the needle for me in coaching - and it isn't just about slick marketing or buying the fanciest software. You want $25K in recurring revenue? I'll show you how I did it with a lead generation for coaches tool so cheap you’d think I stole it off the Internet, but more importantly, with guts, outreach, and a process anyone can replicate. Even if you don't know your API from your elbow, you can do this. I'll even drop a “chips” metaphor because, well, it's honestly that inexpensive.
TL;DR: Quick recap: Generating $25K/month in recurring coaching revenue can be a lot simpler (and cheaper) than people say. Use a lead generation tool for targeted, industry-specific data, focus heavily on outreach (yup, pick up the phone!), and stick to a routine. There are no magic bullets - just systems, a bit of courage, and consistency. Anyone can do this, trust me.
When I first set out to grow my coaching business, I tried every lead generation trick in the book - networking, social media, cold emailing, you name it. But nothing prepared me for the unexpected reality I discovered: I could generate 150+ hyper-targeted leads for under $1. Yes, you read that right. For less than the price of a cup of coffee, I was able to fill my pipeline with real prospects who actually needed my coaching services.
The game-changer was realizing that being industry and location-specific beats scattergun tactics every time. Instead of blasting generic messages to anyone and everyone, I started focusing on specific niches and regions. For example, if I wanted to coach real estate agencies in Miami, I simply selected “Real Estate Agencies” and “Miami” in the tool. Instantly, I had a list of 151 potential clients - all for just 56 cents. This level of precision meant I was reaching out to people who were much more likely to say yes.
The tool I use - what I now call my coach lead generator - pulls in data straight from Google. It’s simple: you enter your target industry and location, and the tool does the rest. Here’s what makes it so powerful:
What really blew my mind was the cost. Pulling hundreds of leads cost me literal cents. And because I could filter by industry and location, every lead was relevant. No more wasting time on dead-end prospects. I could even see which businesses had lower ratings, giving me a perfect opening to explain how my coaching could help them improve.
In short, this tool gave me the ability to generate thousands of targeted leads quickly and affordably. It’s the backbone of my $25K recurring revenue system, and it’s as simple as entering your criteria and clicking a button.
If you’re serious about hitting $25K in recurring coaching revenue fast, you need to get comfortable with cold calling. I know, it sounds old school - but trust me, it works. Here’s why picking up the phone trumps blasting out another cold email, especially when you’re just starting out.
Let’s face it: everyone’s inbox is overflowing. Your cold email is just another unread message buried under a pile of spam and newsletters. But when you call someone, you cut through all that digital noise. There’s a real human voice on the other end, and that instantly sets you apart. People are wired to respond to direct interaction. You get immediate feedback - whether it’s interest, questions, or even objections. That’s gold for a coach looking to start real conversations and build trust quickly.
I don’t use fancy scripts. My approach is direct, personal, and always references real data. Here’s a typical opener:
“Hey, is this Reena? I came across your agency on Google - you’ve got a 4.8-star rating with 41 reviews. That’s solid, but I noticed a few competitors are edging ahead. I help agencies like yours boost their ratings and close more deals - mind if I share a quick idea?”
Notice how I reference their actual rating and reviews? That instantly shows I’ve done my homework. It’s not a generic pitch - they know I’m calling them, not just anyone. This gets people talking, and that’s where the magic happens. I keep it conversational, ask questions, and always listen more than I talk. The goal isn’t to sell on the spot - it’s to open the door for a deeper chat.
Cold calling isn’t about being pushy - it’s about being human, direct, and helpful. When you combine this approach with targeted data from the coach lead generator, you’ll see quick wins that cold email just can’t match.
Getting your lead generator up and running is honestly way easier than most people expect. You don’t need to be a tech wizard or even know what an API is - just follow the prompts and you’ll be pulling in targeted leads in minutes. Here’s exactly how I do it, step by step:
First, you’ll need a DataForSEO account. Head to their signup page (I provide the link in my resources), and create your free account. You can start with as little as $10, but here’s a pro tip: they give you a $1 trial credit just for signing up. That’s enough to test drive the system and pull 300-500 leads at zero risk.
After you sign up, DataForSEO will give you an API key. Don’t let the jargon scare you - think of it as your personal password for the lead generator. Just copy that key; you’ll need it for the next step.
Open the lead generator sheet (I share this with all my coaching clients). At the top, you’ll see a spot labeled “API Key.” Paste your DataForSEO key right there. That’s it - the tool is now connected and ready to pull in leads automatically, based on whatever industry and location you choose.
If you want to go beyond the free trial, just add $10 to your DataForSEO account. This tiny investment lets you generate thousands of targeted leads - often for less than a dollar per thousand. It’s truly “cheapest chips, mate,” and you’ll never worry about running out of prospects.
Now, just select your target industry and location from the dropdown menus. For example, “Real Estate Agencies” in “Miami.” Click “Find Coaching Prospects,” and watch as the tool fills your sheet with phone numbers, websites, ratings, and more. You can export this data for calls, emails, or deeper research.
That’s all it takes to set up your own auto-targeted lead machine - no coding, no headaches, just simple steps and instant results.
Let’s get real for a second - if you’re looking to hit $25K in recurring coaching revenue, you need a lead generation system that’s not just effective, but also simple and affordable. I’ve personally used this lead generation for coaches tool, and I’m laying out the honest pros, cons, and what you actually get for your money.
| What You Pay | What You Get |
|---|---|
| $1 | Up to 1,000 targeted, accurate leads (industry + location specific) |
| Free Tools | Low-quality, outdated, or incomplete data; wasted time |
Here’s the truth: If you want to build a real pipeline and stop spinning your wheels, investing a few cents per lead is a no-brainer. The data is fresh, the process is fast, and you’re not left guessing who to contact next. For coaches who want to grow fast, this is the shortcut I wish I had years ago.
Setting up the Coaches Lead Generator is honestly one of the simplest - and most powerful - moves you can make to fill your pipeline and build real momentum toward that $25K recurring revenue goal. I’ve used this exact system myself, and I can tell you firsthand: it works, and it works fast. The best part? You don’t need to be a tech wizard or spend hours fiddling with complicated software.
Here’s how you get started. First, you’ll need access to the lead generator sheet, which is powered by the DataForSEO API. Signing up is a breeze - just follow the link I provide, create your account, and load as little as $10 in credit (or take advantage of their $1 trial for 300-500 free leads). Once you’ve signed up, they’ll give you an API key. Paste that key into the sheet, and you’re ready to go.
From there, it’s as simple as entering your target industry and location. Want to coach real estate agencies in Miami? Just select “Real Estate Agencies” and “Miami” from the dropdown menus. Hit “find coaching prospects,” and within seconds, you’ll have a list of leads - complete with phone numbers, websites, and ratings. Export the data if you want to dig deeper or scrape for emails, but honestly, I recommend picking up the phone and calling. It’s the fastest way to start real conversations and stand out from the crowd.
I want to be clear: while this lead generation for coaches tool is incredibly efficient (and cheap - think less than a dollar for hundreds of leads), it’s not a magic bullet. No tool replaces your drive, adaptability, or personal touch. That’s your real edge in this business. Even I work with my own coach to stay sharp - because, let’s face it, sometimes we all slip. The right system will give you leverage, but your results will always come down to your willingness to take action and connect with people.
If you want direct advice or have questions about setting up your lead generator, don’t hesitate to reach out. I’m still hands-on and happy to connect with fellow coaches who are serious about growth. Join my free Facebook community, drop a comment, or send me a message. I’m here to help you build the coaching business you deserve - one real conversation at a time.
Ronald Osborne is an Australian entrepreneur and experienced business coach. With over ten years of business and mentoring experience, an MBA specializing in Finance, along with launching/partnering with over 10 of his own companies around the globe, he has been able to achieve his version of success. Ronald has been able to help large telecommunication companies, law firms, trade businesses, and everyday business owners improve their business and take it to the next level.
